Product Market Fit Assessment

Problem & Market Validation

• Is the customer problem clearly defined and urgent (must-have vs. nice-to-have)?

• Have customer interviews and pilots confirmed real pain points?

• Is the Ideal Customer Profile (ICP) documented and prioritized?

• Is the target market segmented with a realistic beachhead entry (TAM → SAM → SOM → ICP)?

• Are switching barriers and competitor alternatives understood?

Customer Engagement & Value Proposition

• Do we have lighthouse customers engaged with funded pilots or LOIs?

• Are structured feedback loops in place (captured, analyzed, integrated into development)?

• Does the product deliver measurable outcomes (ROI, cost savings, reliability, speed)?

• Can customers clearly articulate our value proposition in their own words?

• Are early customers advocating publicly (testimonials, references, co-marketing)?

Adoption & Go-to-Market Readiness

• Are usage, retention, and repeat orders measurable and trending upward?

• Do adoption metrics (CAC, LTV, churn, NPS) validate efficiency and stickiness?

• Is there a defined go-to-market strategy (direct/indirect channels, pricing, ICP focus)?

• Are sales forecasts aligned with operational capacity (S&OP discipline)?

• Is competitive positioning clear, defensible, and resonating with decision-makers?

RSP uses this framework to move beyond pitch-deck claims and ensure startups demonstrate validated demand, measurable adoption, and scalable go-to-market discipline—the true hallmarks of product-market fit.